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Ladywell Farms is a sustainable bio dynamic farm and yoga retreat center in Silang, Cavite in the Philippines. As an oasis of simple living just outside Manila, Ladywell offers organically grown produce, allows visitors to experience farm-to-table dining, and promotes sustainable farming methods. In addition, Ladywell hosts healing retreats where participants can enjoy spa treatments, guided meditation, and yoga classes. I conceptualized Ladywell's visual identity to effectively communicate the farm's mission and values, delivering:
- A new logo
- Photo treatments
- Visual brand and style guide
- (Website currently in progress)
In creating Ladywell's logo, I sought to capture fluidity, serenity, and the connection between humanity and nature, featuring a mythical creature called a yale. The typeface Sifonn was chosen to represent the farm's earthy ruggedness, the font's strong geometry balanced by a quirkily low x-height and slight irregularities.